This blog post has been authored by Myown Holmes, Socially Polished
Hashtags can be used to find content on social media and to help potential clients find your content. Anyone who is using social media to market themselves or their business should learn how to use hashtags correctly and use them in their content strategy (Link to content strategy article). In this post we will explain what hashtags on social media are, how to use them, how to use hashtags on your stories, and the difference between hashtags and geotags.
What are hashtags on social media?Hashtags are a way for people to search for content on social media. Think of hashtags like keywords. Although hashtags are mainly used on Instagram, they can also be helpful on Twitter, Pinterest, and Facebook. For the bulk of this article we are going to be talking about hashtags on Instagram.
On an Instagram post there is the picture, the caption, and then t…