This blog post has been authored by Stand Out Online Member Engracia Sleeswijk, ESleeswijk Consultancy
In the old days, messages were passed on by foot courier. This courier generally had to walk (or run depending on the message's urgency) for days to get the news across. His responsibility was then to wait for the answer to bring it back to the message's sender. The delivery of a message was subject to the carrier's speed and ability to protect the news until the task was completed. Although the courier was not included in composing the letter, he knew that his contribution was indispensable. On the other end, the receiver of the message was more focused on the content of the news than the one who delivered it.
Today we live in a time in which outward appearances contribute a lot to receiving and processing the message. Marketers have elevated this fact to a high level of art to packaging even the unpleasant things in …